A protector’s personal honor is inseparable from his professional credibility

Evidence

But a protector who cannot protect his wife (or protect himself from his wife) and whatever else is deemed honorable in a given society would not be credible (Falcone and Padovani 1991: 76). This is due to the fact that, partly because of the risk of fraud and partly for reasons I explore later on, reputation cannot easily disengage itself from a real protector and come to reside in abstract trademarks. — Diego Gambetta, The Sicilian Mafia The Business of…, 118

Categorization

• XREF: The reputation that cannot disengage from the person is the opposite of a trademark/brand — a point echoed in Milgrom on why full-history institutions were too costly; the Mafia solves the fraud/information problem by keeping reputation personal and violent.