A president’s internet celebrity generated a shadow remix economy among ordinary users.

Evidence

Yet, I have also written this text at a time where the President of one of the most powerful and influential countries in the world is pushing out highly sensational and viral tweets by the day, accumulating more global publicity for his internet celebrity than his presidential duties. Vernacular reactions to the often unprofessional content tweeted by this President are also swiftly garnering fame for many internet users themselves, as they continuously innovate in the ways they appropriate and remix his content for humor and attention, resulting in a shadow economy of competition for visibility and virality with every tweet. — Crystal Abidin, Internet Celebrity, 290

Categorization

• XREF: Connects to broader influencer scholarship on vernacular creativity and memetic remix culture (e.g., Henry Jenkins’ participatory culture, Shifman’s memes).