A political language rises when it can define and narrate a crisis

Evidence

But now, in the wake of an era dominated by the social-democratic consensus, and a Conservatism tainted with distinct corporatist tendencies, “Freedom/free market” is once again in the foreground of the conservative ideological repertoire. “Free market—strong state”: around this contradictory point, where neoliberal political economy fused with organic Toryism, the authentic language of “Thatcherism” has condensed. It began to be spoken in the mid-1970s—and, in its turn, to “speak,” to define—the crisis: what it was and how to get out of it. The crisis has begun to be “lived” in its terms. This is a new kind of taken-for-grantedness; a reactionary common sense, harnessed to the practices and solutions of the radical Right and the class forces it now aspires to represent. — Hall, Stuart, Essential Essays, Volume 1, 1112

Categorization

• XREF: Echoes the arc of successful ‘articulation’ — discourse securing hegemony by colonizing common sense — and parallels how crisis narratives legitimate power in other contexts. — connects to: Representation crises trigger populist breakthroughs across eras — Arthur Borriello and Anton Jäger, The Populist Moment: The Left After the…, 80
• DEEPTHINKING: The insight that ideologies gain hold not just by persuasion but by supplying the interpretive frames through which a society experiences and narrates its own crisis is dense and paradigm-shaping.