A person’s power, audience, and moral credentials shape how they process social information.

Evidence

In our opinion, four research topics have started to attract and will increasingly draw the attention of researchers in the next few years. The first concerns the impact of people’s social position on their processing of social information. Factors as diverse as the power people have (e.g., Corneille & Yzerbyt, 2002; Fiske, 1993; Guinote, Judd, & Brauer, 2002), the immediate audience they have to face (Stangor, Sechrist, & Jost, 2001; Yzerbyt & Carnaghi, 2003), or the moral credentials they enjoy (Monin & Miller, 2001) have all been shown to shape people’s reactions to groups and group members (see also Jackman’s and Rudman’s chapters 6 and 7 in this volume). — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 1186