A name is necessary to unify a criminal organization’s members.

Evidence

There are lots of these guys who ain’t able to give up the old ways so fast. You gotta feed ‘em some sugar that they’ll understand. You’ve got to give the new setup a name; after all, what the fuck is any business or company without a name? — Diego Gambetta, The Sicilian Mafia The Business of…, 364

Categorization

• SEED: The function of naming in organizations — both mafia and legitimate — is a thread worth pulling: names as coordination devices, not just identity markers.