A modernism absorbed into mass media serves the existing socio-economic structure.

Evidence

It should be pointed out, however, that this new modernism differs from the older, classical one of the turn of the century in at least one very essential way: that older modernism was in its essence profoundly antisocial, and reckoned with the instinctive hostility of the middle-class public of which it stood as a negation and a refusal. What characterizes the new modernism is however precisely that it is popular: maybe not in small mid-Western towns, but in the dominant world of fashion and the mass media. That can only mean, to my mind, that there has come to be something socially useful about such art from the point of view of the existing socio-economic structure; or something deeply suspect about it, if your point of view is a revolutionary one. — Fredric Jameson, Marxism and Form, 787

Categorization

• XREF: This inverted modernism anticipates the essay’s later theme (Colonization of the Unconscious) and connects to Jameson later: the cultural logic of late capitalism is exactly this mobilization of modernist forms. — connects to: Capital reabsorbed modernism’s cult of the new as commodity novelty — Theodor W. Adorno, The Culture Industry: Selected Essays…, 62; Fragmented classes need media to construct a coherent image of the social whole.; Media serve capitalism through impartial professional practice rather than overt bias (+4 more)

Broader Connections

• Capital reabsorbed modernism’s cult of the new as commodity novelty #exemplifies (0.92) — Theodor W. Adorno, The Culture Industry, 62
• Media serve capitalism through impartial professional practice rather than overt bias #expands (0.82)
• Capital’s own logic of reification drives realism through modernism into postmodernism. #corroborates (0.80) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 256
• Fragmented classes need media to construct a coherent image of the social whole. #expands (0.75)
• In late capitalism the economic base generates its cultural superstructures directly #corroborates (0.72) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 32