A majority of surveyed Americans reject data-collecting smart-home devices

Evidence

Rainie and Duggan (“Privacy and Information,” 4) found that 55 percent of the US population surveyed would reject a thermostat that collected “basic” data about activities in their house in return for regulating the house’s temperature efficiently. — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 1026

Categorization

  • QUESTION: This raises the puzzle: if 55% reject even a basic-data thermostat, why does adoption of data-extractive services keep climbing? The data-colonialism frame needs to explain the gap between stated preference and actual behavior.
  • XREF: connects to: Majority of Americans viewed smart wearables as a change for the worse — Shoshana Zuboff, The Age of Surveillance Capitalism, 489

Broader Connections