A lynching-themed anti-Iranian poster actually boosted restaurant business

Evidence

Nonmacher first pinned the poster to his restaurant wall in 1979, and it hangs there still today. Before his death in 2013 at age sixty-eight, Nonmacher was asked if the poster was racist. “I laughed and I’m still laughing,” he said, referring to a locally organized protest of the restaurant in 2011. “I won’t take it down.” And why would he? Business at Nonmacher’s had been good, and thanks to the attention drawn by his poster and the protest over it, getting better. An enthusiastic counterprotest had packed the house with paying customers from open to close, as patient would-be eaters brandishing American flags stretched out into a line past the parking lot and down the block. — Neda Maghbouleh, The Limits of Whiteness, 30

Categorization

  • SHARE: This concrete anti-Iranian poster anecdote with its counterintuitive economic payoff is the sort of vivid case perfect for sending to a scholar of race and everyday racism.
  • CANDY: A Texan restaurant owner displayed a lynching-descended poster for 34 years and claimed protests only boosted trade — a striking conversation-ready vignette.
  • XREF: connects to: Protesting a racist lynching poster boosted the restaurant’s business — Neda Maghbouleh, The Limits of Whiteness: Iranian…, 10

Broader Connections