A company reversed its barcode-altering practice after customer backlash.

Evidence

It also wasn’t actively communicated and brought to the public. There are a few companies that do that; we weren’t the only ones. But it wasn’t that big of an issue; we just didn’t deal with it in such detail. We just wanted to allay some people’s fears. […] Now there was a lot of feedback from customers who didn’t want that. Many felt that unfounded fears were being stoked and a misconception was being promoted. The topic has polarized, so we looked into it more intensively, and we concluded that barcode suppression does not fit Sonnentor. — Holm Gero Hümmler, Ulrike Schiesser, Fact and Prejudice, 591