A 5-to-1 reach advantage is needed to beat a micro-targeting rival

Evidence

In the simulated world, this implied that in order to stay ahead, the traditional campaign needed to reach about a hundred voters per day for every twenty micro-targeted voters. Moreover, even when the traditional candidate was generally preferred amongst voters, simulations suggest that they still needed to reach about twice as many voters when competing against a candidate who employs strategic micro-targeting. — Sander van der Linden, Foolproof, 585

Categorization

• XREF: connects to: Groups sometimes sacrifice absolute gain to achieve relative advantage over rivals — John T. Jost and Jim Sidanius, Political Psychology, 3269

Broader Connections

• Groups sometimes sacrifice absolute gain to achieve relative advantage over rivals #expands (0.72) — John T. Jost and Jim Sidanius, Political Psychology, 3269