A 1960s government program predicted civil disorder hotspots with 87 percent accuracy.

Evidence

Throughout the 1960s, Robbin developed programs for the Office of Economic Development. One such program includes β€œThe Index of Susceptibility of Civil Disorder,” which predicted cities that would likely experience riots. Ultimately, the model achieved 87 percent accuracy. β€” Tim Wu, The Attention Merchants, 1409

Categorization

  • QUESTION: What exactly did the 87 percent accuracy predict β€” timing, location, or likelihood? And did this feed into the same geodemographic modeling Robbin later sold to marketers?
  • SEED: The lineage from counterinsurgency-era prediction models to commercial marketing segmentation is an angle worth pursuing.