1968 eros effect was immediately commodified into pornographic tabloids

Evidence

The eros effect was ubiquitous, even reified, not least in the underground press. In late 1968, Al Goldstein launched a new pornographic tabloid, Screw magazine. The maiden issue’s centerfold was a picture taken the previous August at Kusama’s Alice in Wonderland event: the scowling artist posed with five nudes—among them, one woman wearing a Fidel Castro mask, one man with a Jackie Kennedy, another with a dangling cigarette, simply wearing a long blond wig. — J. Hoberman, Everything Is Now, 1402

Categorization

  • SEED: The reuse of a Kusama art event as a porn centerfold photo is a neat datapoint for an essay on how avant-garde provocation instantly becomes marketable imagery—the scene-becomes-market transition in miniature.
  • CANDY: A Fidel Castro mask worn by a nude in a porn centerfold is a weird, retellable image.